The 7 Best Ad and Landing Page Elements to Boost Online Conversions
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. This blog talks about the specific ad features and page elements that searchers/shoppers want when they’re shopping online. There is also included the percentage of shoppers who want specific elements, so you can prioritize your element efforts. 1. Images: (78% of shoppers want images) Shoppers respond well to images. It’s the reason Google has been and is continuing to increase the number of images we see on search engine results pages (SERPs). It’s also the reason good online retailers allow us to zoom in and view products from different angles. 2. Product Reviews: (79% of shoppers want product reviews) It’s a great idea to have them on your site and also to incorporate them into PPC ads using review extensions. 3. Side-by-side Product Comparisons: (46% of shoppers want side-by-si...
