The 7 Best Ad and Landing Page Elements to Boost Online Conversions

When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. This blog talks about the specific ad features and page elements that searchers/shoppers want when they’re shopping online. There is also included the percentage of shoppers who want specific elements, so you can prioritize your element efforts.

1. Images: (78% of shoppers want images)

Shoppers respond well to images. It’s the reason Google has been and is continuing to increase the number of images we see on search engine results pages (SERPs). It’s also the reason good online retailers allow us to zoom in and view products from different angles.

2. Product Reviews: (79% of shoppers want product reviews)

It’s a great idea to have them on your site and also to incorporate them into PPC ads using review extensions.

3. Side-by-side Product Comparisons: (46% of shoppers want side-by-side product comparisons)

These are effective ways to compare your company products or to compare your product against the products of competitors. Graph or table format tends to be the easiest to read and allows shoppers to better digest information.

4. Customer Testimonials: (42% of shoppers want customer testimonials)

These are very useful, especially if there’s a striking difference between you and your competitors.

5. Video Product Demos: (30% of shoppers want video product demos)

This is especially true if the product is complicated or hard to understand. For example, let’s say you sell car replacement parts, and the parts are tricky to install.

6. Live Chat with Shopping Assistant: (22% of shoppers want live chat with a shopping assistant)

People have seen higher ad engagement as a result of including this, especially in industries where people have a lot of questions, like home renovations.

7. Links to Media Coverage of Company Products: (9% of shoppers want links to media coverage of company products)

On sites, people often include “as seen on” and other such credibility indicators. Be sure to also include links to media coverage. Sometimes, having clips in addition to links to media coverage boosts conversions.