Boost Your Call-Only Ads Performance with Ad Extensions

Hundreds of thousands of advertisers are using call-only ads to generate more phone calls from mobile search. Google AdWords are now introducing upgrades to call-only ads, starting with the launch of ad extensions. For the first time, advertisers will be able to show ad extensions with call-only ads to promote more relevant information about their products and services, and give people more reasons to choose their business. 

The following extensions for call-only ads will begin rolling out to all advertisers starting today:

Location extensions - highlight information about your nearby business locations for customers who want to visit your store in person.
Callout extensions - promote unique offers and benefits, such as 24-hour call center service.
Structured snippets - provide more specific details about your products and services using predefined headers like “Destinations” and “ Types”. For example, a rental car company might list various car classes like sedans, hybrids and SUVs.