Drafts & Experiments in AdWords is Now Available for Google Display Network
Google
extends Drafts and Experiments to Campaigns running in Google Display Network. So
moving onwards in the display campaign you’ll also see the Drafts box next to
the date range in the upper right corner (Click to see enlarged image).
Clicking
on “create new drafts” brings up the dialogue box below showing the steps to
get started.
Drafts
and experiments let you propose and test changes to your Search and Display
Network campaigns. You can use drafts to prepare multiple changes to a
campaign. From there, you can either apply your draft’s changes back to the
original campaign or use your draft to create an experiment. Experiments help
you measure your results to understand the impact of your changes before you
apply them to a campaign.
Follow
the link below to know how
campaign drafts and experiments work so you can decide whether they fit into
your overall advertising strategy.
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