Google Remarketing Lists for Search Ads (RLSA) are Open to Advertise for Google Search Partners

Indeed, a very good news for the fan of Google’s Remarketing lists for search ads (RLSAs), the popular retargeting option is now available for Google Search Partners. RLSAs allow search marketers to customize their search campaigns to people who have previously visited their site and helps allow bidding on broad or non-traditional keywords by hitting a specific Audience familiar with the brand.

To turn this feature on, you need to go to the campaign settings tab, and make sure that Include search partners option is checked. Once the option is selected you can expand your ads reach to the entire Search Network.

Once it’s turned on, you’ll cast a wider retargeting net, potentially reaching out across the entire Search Network.