Google Rolling out Price Extensions for Mobile Text Ads

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads.

Price extensions show as multiple rows, providing valuable information to your prospective customers before they click on your ad. Each row features a type of product or service, its description and price, and a link to a relevant landing page. This structured way of highlighting information makes it easier for people to compare their options and decide if they’re interested in your products or services — right from the mobile search results page.

Price extensions can also co-trigger and be used effectively in combination with other ad formats, except sitelinks. You can manage, schedule, and report on price extensions from the Ad extensions tab.