Mobile Advertising Statistics & Trends

Mobile search spending is expected to increase by 62% over the next 3 years. Mobile drove more than half of the total paid search clicks this past Thanksgiving and Black Friday, and mobile conversion rates are constantly improving.

The Google changes this year include the loss of right-side ads on desktop, the introduction of huge Expanded Text Ads on every device and the return of device-level bid adjustments. So, it has become very important for every advertisers to make sure their websites are mobile friendly—or at the very least, their PPC landing pages are.

If you’re still not sure about the importance of mobile, WordStream Team has created this wonderful infographic full of mobile advertising stats and trends to prove it!

Listed here are some key points from the infographic:

• Mobile devices account for 53% of paid-search clicks
• Estimated US Mobile ad search spending so far in 2016 - $18.54 Billion
• Estimated Mobile Search spend share by device: Smartphone (64%), Tablet (36%)
• 75% of Google Mobile search ad revenue came from Apple devices
• Phone based CPC’c Cost 24% less than desktop and have a 40% higher CTR rate