Set and Track your Goals with Campaign Groups and Performance Targets

Google AdWords is introducing campaign groups and performance targets to make it easier for you to monitor and forecast the performance of multiple campaigns working toward a common goal. 

Create a Campaign Group

You can now package AdWords campaigns (including Video, Display, Search, and Shopping campaigns) into a single campaign group. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To create a campaign group you need to select “campaign groups” from the left menu, and group those two campaigns together to create a campaign group called “Holiday Launch."  

Set a Performance Target  

Performance targets make it easier to monitor and reach your performance goals for each campaign group. Tell us how many clicks or conversions you want to receive, how much you want to spend, and what average CPC or CPA you wish to maintain. We'll then, automatically show you a single view of how your campaign group is performing against those goals, and what we think you'll likely achieve by the end of the campaign period. You can view performance targets in the “Overview” tab or the “Performance targets” tab of a campaign group. To learn more about campaign groups and performance targets, visit here http://goo.gl/rTlkEA.