Facebook is All Set to Roll out a New Custom Audience: Link Sharers!

Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook. This means advertisers who allow site visitors to share content on Facebook through the use of on-site plugins will have the ability to target an incredibly valuable audience.

The feature allows for an audience duration of up to 30 days and lets advertisers create new audiences based on people who either share a specific URL, group of URLs, or, more generally, anything from your site to Facebook. In a broader sense, while the link share audiences will be small, the ability to create Lookalikes of the people who promote specific posts could serve as a useful strategy for introducing new prospects to your brand.