Google Silently Introduces New Display Keywords Targeting Settings on the Display Network

Google silently rolled out one subtle, but major, change into every live display campaign on AdWords by introducing Display Keyword Targeting Settings on the Display Network.

GDN’s new targeting feature, Display Keyword Targeting Settings, gives advertisers more control over exactly how their ads are targeted on the display network. Advertisers now have the choice to target just the content (sites, videos, and apps) that is relevant to their keywords or if they want also want to target the audience that is potentially interested in those keywords, even when they’re viewing other content. These new display keyword targeting settings are available within any ad group on the display network when setting up their targeting options.

From this menu, advertisers can specify their display keyword targeting setting. Selecting “Audience” (defaulted) allows you to serve display ads to anyone potentially interested in your keywords, regardless of what type of site they’re currently on. Selecting “Content” will restrict your ads to exclusively serve on websites, apps, and videos that are contextually relevant to your keywords.

Read full story on this blog published on WordStream: http://www.wordstream.com/blog/ws/2016/10/04/google-display-keywords