New Features May Be Coming to Adwords Responsive Ads

It seems Google may testing some new features for responsive ads in AdWords as some accounts are now requiring a square image. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image.

According to an AdWords representative Google will be introducing new features for responsive ads and the image options will accommodate different ad placements.

Google rolled out responsive ads in July. The ads can serve across the Google Display Network, including in native ad inventory. Advertisers supply a short and long version of a headline, a description and image(s). The ads are dynamically generated. The addition of a square image would give responsive ads even more flexibility on mobile.