Google Is All Set to Reduce down the AdWords View-Through Conversion Window

Google announced another change to its conversion metrics and this time its view through conversion. The official statement shared on Google plus account on Monday states that as of March 29, 2017, the AdWords default view-through conversion window will shrink from 30 days to one day. View-through conversions are counted when a user converts after a display or video ad impression is viewable but not clicked on. This change now means only conversions that happen within one day of an ad impression will be reported as VTCs by default. 

The update will be applied to new conversion actions, as well as existing ones currently set to the default conversion window. View-through conversions are not included in the Conversions column in AdWords, and this change will only affect VTC column reporting.