Maximize conversions with Smart Bidding in AdWords
It can be challenging task to set the right bid and bid adjustments when your goal is to get the most conversions from your marketing budget. To help you in this, AdWords is introducing a new Smart Bidding strategy Maximize Conversions that automatically sets the right bid for each auction to help you get the most conversions within your daily budget.
Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction—also known as “auction-time bidding”. Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC are all Smart Bidding strategies.
For example, if you’re a clothing retailer trying to quickly sell last season’s styles, Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids.
It’s easy to set up Maximize Conversions. Simply go to your campaign’s settings page, click “Change bid strategy” and select Maximize Conversions.
Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction—also known as “auction-time bidding”. Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC are all Smart Bidding strategies.
For example, if you’re a clothing retailer trying to quickly sell last season’s styles, Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids.
It’s easy to set up Maximize Conversions. Simply go to your campaign’s settings page, click “Change bid strategy” and select Maximize Conversions.
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