Boost Your Call Conversions with Call Bid Adjustments

Click-to-call ads were introduced seven years back by AdWords to help businesses to connect with more customers over the phone. As per google data, on average, calls convert three times better than web clicks. So clearly every business wants to drive even more calls. 

To help you generate more calls, AdWords is rolling out new call bid adjustments, which allows you to control how often the call option appears with your search ads. Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours, and other vacation add-ons during a live conversation. Raise your call bid adjustments to show call extensions more frequently and drive more of these high-value call conversions.

Call bid adjustments are available exclusively in the new AdWords experience, which will roll out to all advertisers by the end of the year.