Google Rolls out "Landing Pages" Mobile Evaluation Tool
From discovering the proper key words to developing the first-rate ads, you invest a lot of time optimizing your campaigns to lead visitors to your website. But none of that matters if your landing pages aren't turning those visitors into customers.
Were you aware that close to one third of smartphone users will instantly swap to another website if yours would not satisfy their needs? in fact, sixty four percent switch considering there are too many steps or they are unable to find the information they are looking for.
In other words, if your landing pages aren't mobile-friendly, you're losing customers and sales.
earlier this year at Google Marketing Next, Google offered the “Landing pages” page to aid you see how your landing pages are performing. Google is rolling it out over the next few weeks within the new AdWords experience. On this new web page, you'll see which URLs to your account are mobile-friendly, which of them drive probably the most earnings, and which ones could require your attention. For example, find the pages that get many clicks, but aren't mobile-friendly. Then prioritize them for your webmaster so you could convert extra of your ad clicks into earnings.
Were you aware that close to one third of smartphone users will instantly swap to another website if yours would not satisfy their needs? in fact, sixty four percent switch considering there are too many steps or they are unable to find the information they are looking for.
In other words, if your landing pages aren't mobile-friendly, you're losing customers and sales.
earlier this year at Google Marketing Next, Google offered the “Landing pages” page to aid you see how your landing pages are performing. Google is rolling it out over the next few weeks within the new AdWords experience. On this new web page, you'll see which URLs to your account are mobile-friendly, which of them drive probably the most earnings, and which ones could require your attention. For example, find the pages that get many clicks, but aren't mobile-friendly. Then prioritize them for your webmaster so you could convert extra of your ad clicks into earnings.
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