The New Resonsive Search Ad Format Will Continue to Roll Out This Fall

Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. 

One of the advantages of responsive search ads is that they give you more room to convey your message. Unlike with standard text ads, with responsive search ads, Google uses machine learning to determine which combination of headlines and descriptions to show to a user. Advertisers can enter as many as 15 headlines and four descriptions. Starting at the end of this month, advertisers will be able to add a third headline and a second description as long as 90 characters — as opposed to the traditional 80-character limit — to their text ads.