Google Is Testing Images in Sitelink Extensions

Google appears to be giving images in text ads another chance after a span of 3 years. Google tested them in 2013, but they never got started. Now, the extension spotted on mobile in a swipeable carousel format. It’s not clear yet if this test is also running on desktop.

In a screen shot provided by The Zebra, a mobile ad for Quotewizard.com includes a swipeable carousel of sitelinks with accompanying images.

This is the second time Google opted for the use of carousel for its extensions. Last week also, Google changed the display format of Price extensions from a list to swipeable carousel.

It’ll be interested to see how these image Sitelinks will perform compared to standard text Sitelinks down the road. We’ve yet to receive any comment from Google on this update.